Traditional tabletop roleplaying games can be difficult, and are rendered even more so without any real mobile first solutions. High costs and complexity can drag down the experience. While barriers to entry, including safety concerns, can make getting started a challenge.

TabletopTown is the easy to use mobile platform changing the way you play. The free, asynchronous, casual play-style can support any tabletop roleplaying game you like and can be upgraded with premium tools for hard-core gamers. If you’re not sure where to begin, the creator marketplace has new games, campaigns, and characters available from your favorite indie game designers and AAA game studios.

Tabletop roleplaying games are exploding in popularity, with a 13% CAGR, an estimated 20 million players globally, and over 40k games currently in development. TabletopTown brings this audience to mobile gaming, which totals $203 billion globally, with adventure games at $17.2 billion. Our serviceable obtainable market–estimated at 18 months post-launch revenue at 100% conversion–is $184 million.

Our biggest competitors are indirect and include virtual desktop tabletop platforms like Roll20 & Foundry as well as supplemental game websites like D&D Beyond. There are a handful of largely unsuccessful mobile virtual tabletop platforms, which have been hampered by user-hostile ads, buggy software, extremely complex user experience patterns, and a broad lack of possible games to play.

Our creator tools and easy gameplay encourage game designers not just to list their game systems on our app, but to create natively within it. The cost to leave will continue to rise as more creators keep using the platform, and the community advantages will continue to expand with our product-led growth strategies.

We’re focusing on building out influencer relationships with digital creator networks and brick & mortar game retailers to expand our reach into creator segments. We’re also working to partner with pop culture tabletop roleplaying influencers on Twitch, TV shows, and podcasts to reach more casual players. This positioning catches both user types right at the beginning of an organic sales funnel.

Our engineers have been early employees at billion dollar mobile-first companies like Roblox, which validated this exact revenue model: marketplace transactions and premium subscriptions. We've managed creator partnerships, built large-scale realtime databases, and were a part of some of the foundational building blocks of household-name app experiences like Foursquare and Urbanspoon.

Kelly DeWindt

CEO, Board Member

Peter Freeby

COO, Board Member

Mikkel Sandberg

CTO, Board Member

Erik Sandberg

Engineer, Board Member

Blair Dawson

Head of Community

Daniel Salinas

Engineer

Korinn Sandberg

Design

Lily Strozewski

Operations

Maya Webster

Engineer

Shaunna Huynh

Partnerships

Jay Schneider

Advisory Board Member
Former producer and game designer at Wizards of the Coast, President & Executive Producer at Fire Opal Games

Aaron Hayes

Advisory Board Member
Technical Operations Manager at Double Fine / Xbox, Hayes Consulting, Planet Moon Studios

TabletopTown is currently in early access. We’ve had 16 iOS & android releases, with 36 cases of feedback processed and 75% of MVP features already in use. With full funding, we would be able to reach our next set of milestones: cashflow positive with a complete MVP; initial target goal of 8,000 users; initial target goal of 5 signed marketplace creators.